Archives: Marketing and Consumer Privacy

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How to Use the GDPR as Your Competitive Advantage: Focus on the Carrot, Not the Stick

How to use the GDPR as Your Competitive Advantage: Focus on the Carrot, Not the Stick

Ample bandwidth has been eaten by panicky commentary over the fines possible under the EU’s upcoming General Data Protection Regulation (GDPR). Sure, the GDPR arms EU data protection authorities with a hefty compliance stick. …

FCC Proposes New Systems to Reduce Illegal Robocalls and Announces Fine Against Autodialing Platform

The Federal Communications Commission (FCC) marked another step in its effort to curtail illegal robocalls. During its recent Open Meeting, the FCC approved Notices of Inquiry (NOIs) into Call Authentication methods and into Advanced Methods to Target Unlawful Robocalls that, respectively, seek input on efforts to institute a caller ID-based …

Washington’s New Biometric Privacy Law: What Businesses Need to Know

With the rise in hackings and data breaches, companies and government agencies are looking for ways to protect their data that offer more security than passwords. Because passwords are easily lost, stolen, guessed, and cracked by hackers, companies are shifting to the use of biological characteristics that uniquely identify you, …

(Connected) Toy Story: The FTC Updates the COPPA Compliance Plan

The Federal Trade Commission (“FTC”) recently issued an updated “Six-Step Compliance Plan for Businesses” (“Compliance Plan”) for entities subject to the Federal Children’s Online Privacy Protection Act (“COPPA”), 15 U.S.C. §§ 6501-6506, to “reflect developments in the marketplace—for example, the introduction of internet-connected toys and other devices for kids.” COPPA …

Data-Driven Marketing and the GDPR: the Data Brokers’ Conundrum

The digital marketing industry is powered by information about individuals (“personal data”) that pulses through a supply web. As this FTC infographic shows, some industries such as retail, energy, financial services, and health care, have direct relationships with those individuals. Other industries, such as data marketing, generally are at least …

Federal Appeals Court Affirms TCPA Consent Cannot Be Revoked if Granted By Contract

Last week the U.S. Court of Appeals for the Second Circuit ruled in Reyes v. Lincoln Automotive Financial Services that a consumer does not have the right to revoke consent to autodialed and/or prerecorded calls to his a mobile device where consent was part of a bargained-for agreement between the …

It’s Official: Privacy and Security Rules from Wheeler Era Repealed

On Monday, April 3, President Trump signed a bill repealing the privacy and security rules introduced in the FCC’s October 2016 Order.  Under the terms of the Congressional Review Act (CRA), those rules have now been entirely repealed, the FCC is restricted from implementing “substantially similar” rules in the future, …

FCC Proposes Rules to Allow Carriers to Block Illegal “Robocalls”

The Federal Communications Commission has issued a notice of proposed rulemaking (“NPRM”) and Notice of Inquiry (“NOI”) opening a new docket, Advanced Methods to Target and Eliminate Unlawful Robocalls, which proposes rules to allow telephone voice service providers to block “illegal robocalls” on behalf of their subscribers.  The NPRM …

New FCC Chairman Moves to Roll Back Privacy Rules for Internet Service Providers

Ever since the presidential election and the replacement of former Obama administration FCC Chairman Tom Wheeler with former Republican commissioner and now Chairman Ajit Pai, communications industry and privacy policy observers of all stripes have expected the new FCC to roll back much or all of the agency’s pre-election (October …

Brace for Impact: The FCC’s Broadband Privacy Rules Are Almost Here

On October 6, Federal Communications Commission Chairman Tom Wheeler published a fact sheet and blog post outlining his proposal to create privacy rules for internet service providers (ISPs), setting the final rules up for a vote at the FCC’s October 27 open meeting. The fact sheet demonstrates that the …

TCPA Update – FCC Reveals Key Points for Proposed Rules for “Robocalling” to Collect Federal Debt

Last November, in pushing through the Bipartisan Budget Act of 2015, Congress inserted minor amendments to the Telephone Consumer Protection Act (TCPA) to create a new exception to the TCPA’s prohibition on autodialed and prerecorded calls to cell phones, to allow such calls when placed to collect a debt …

ALJ Dismisses FTC Data Breach Action Against LabMD

In the first ruling rebuking the Federal Trade Commission’s cybersecurity enforcement efforts, the FTC’s head administrative law judge dismissed the FTC’s complaint against LabMD, Inc., on November 13, stating that fundamental fairness demanded dismissal, as the FTC had not presented any evidence of actual or likely substantial consumer injury. …

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