Report on the FTC's Conference on "Ehavioral Advertising"
Posted by K.C. Halm, Ronald London, Razeeb Hossain, and Anne Shelby
In early November the FTC held a series of roundtables and panels to discuss emerging issues in behavioral advertising. The FTC has posted transcripts, videos, the workshop agenda and a list of all participants on its website, found here.
Common discussion themes throughout the two-day workshop included the contradiction between consumers' failure to protect their personal information despite their stated concern with privacy; the perceived need for greater transparency in privacy policies, especially with respect to providing more detailed descriptions of data use; the disagreement between the infor-mation industry and consumer groups as to the efficacy of private sector self-regulation; debate over the best methods to inform consumers of their privacy choices; and concern over the coming use of developing technologies for data collection, use and disclosure.
A detailed discussion of the sessions follows below.
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