Posted by Ronald London
At year's end, the Federal Trade Commission issued a report to Congress required by the Controlling the Assault of Non-Solicited Pornography and Marketing Act (i.e., the "CAN-SPAM Act") to provide a detailed analysis of the Act's effectiveness and enforcement and the need, if any, for Congress to modify the Act. The report was based on a variety of FTC fact-gathering mechanisms. In addition to its own direct enforcement experience under the CAN-SPAM Act and that of other entities empowered to enforce it, FTC staff interviewed consumer groups, email marketers, Internet service providers ("ISPs"), and others, and used compulsory process powers to obtain data from 9 ISPs that collectively control over 60% of the market for consumer email accounts. In addition, the FTC stated that it considered "the views of the general public about the effectiveness of the Act" as voiced during CAN-SPAM rulemakings held by the agency, as well as a "broad review" conducted by agency staff of "articles published about CAN-SPAM since its passage." The FTC also consulted with "two preeminent computer scientists for their independent evaluations of the Act's effectiveness."
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